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We're hiring!

Since launching in 2012, Hot Pop Factory grew from one Makerbot in our living room to the leading design and fabrication practice in the heart of downtown Toronto. Eager to grow, we are looking for forward-thinking and collaborative people to join our team!

Digital Marketer

Full time, Permanent

The Position

Our firm passionately believes in producing authentic value for our audience. Our mission is to create high quality, original, long-form content for our customers to engage with online. Therefore, we are seeking an experienced, intelligent, digital marketer with extremely strong writing skills and an affinity for networking and relationship building to help us fulfill this mission.

In this role, you will draw on your experience and insight to develop a deep understanding of our customers, competitors and service offerings. You will use this understanding to build compelling marketing narratives that our customers will find engaging. Drawing on your exceptional writing ability, you will use these narratives to create key-stone content pieces for our online properties. You will have the support of our team of multidisciplinary creatives to build graphical, photographic and physical collateral to strengthen these communications. 

You will seek out, and build collaborative relationships with bloggers, influencers and other organizations to expand our reach. You will work with these individuals and organizations to disseminate the content you have built in order to  increase our brand awareness and drive customers to our web properties via SEO channels.

If your idea of content marketing is copying + pasting top ten lists, slapping together poorly researched articles or recycling press releases, this position is not for you. We are looking for a team member with original ideas and insights, the ability to deliver high quality execution of your ideas and most importantly, the drive and persistence to disseminate them to a large audience.

About Us

We are an energetic design and technology firm specializing in digital fabrication technologies like 3D printing and laser cutting in the heart of the downtown Toronto. Our tight knit team of 10 packs a big punch working on high profile, cutting edge projects that explore new frontiers of high tech manufacturing. 

We take on unconventional problems in search of new applications for these technologies. Our philosophy puts our team first, we care for each member of the Hot Pop family and support one another. We care deeply about our customers, always there to help reach their goals in an engaging and professional way. Creative, hardworking individuals looking to solve interesting technical and design challenges will fit in well.

About You

You are an experienced marketer, storyteller and wordsmith who knows how to engage an audience. You are an intelligent, critical thinker who asks the right questions to get to the core of a problem, or the heart of a story. You are confident and able to self-manage when given clear objectives. When faced with new challenges, you are not intimidated, as you are naturally curious and an aggressive learner. You are an extrovert who loves to get to know new people and build relationships. You have active involvement in organizations outside of work such as community groups, meetups, recreational sports, etc. 

Responsibilities

  • Work with company leadership to plan content marketing strategies and campaigns from end to end.
  • Perform market research by examining competitor offerings and interviewing customers.
  • Develop compelling marketing narratives to engage potential customers with our service offerings.
  • Conduct SEO keyword research to explore and develop actionable content ideas.
  • Build relationships with influencers and reputable online publications
  • Work independently, as well as collaboratively with an in-house team and subcontractors, to craft targeted, compelling and authentic on-site and off-site content.
  • Execute off-site content strategies with a focus on active outreach to bloggers, influencers and other online publishers.
  • Defend and maintain campaign standings long term

Qualifications

  • Bachelor’s degree or equivalent
  • 2+ years of full time work experience in a Marketing, Sales or Public Relations role
  • Exceptional writing skills in marketing applications
  • Highly effective networker and relationship builder

Perks

  • Health and Dental Benefits
  • Free access to 3D printers and laser cutters for personal projects
  • Sponsored membership at a non-profit makerspace or workshop program in a related field
  • Work in downtown Toronto, surrounded by a tight knit team of people who love their job, with a huge variety of clients including high profile international brands
  • Enjoy a rooftop solarium and patio for meetings and lunches
  • Ability to self manage and take ownership of goals, lots of room to grow

How to Apply

To be considered for this position please email your application, which must include a cover letter, resume, and writing sample, to work@hotpopfactory.com with the subject line 'Hot Pop Factory - Digital Marketer'.