It’s one of the most creative times of the year – trade show season! The companies that really stand out always come up with fun and unique ways of getting their message across. Recently we worked on an exciting project for Twitter Canada that totally reinvented what a media kiosk could look like.
To promote their #VideoNow event, Twitter came to us wanting a mini car sculpture that would house tablets and headphones. The event was to promote the video capabilities that Twitter has to offer as well as how creative professionals can use these tools to design awesome experiences for trade shows and conferences, so making something that stood out was key! They came up with the idea for the car after brainstorming something that would have a greater visual impact that the typical iPad stand. One of the main upcoming trade shows is the Canadian International AutoShow in February so incorporating the car model was perfect.
From start to finish, the entire project was designed with rapid prototyping tools in mind, even the colour! After designing the laser cutting file, we used digital colour printing to print the colours you see directly onto sheets of wood. This full CMYK process is more precise and way faster than using paint or other tools. Next, the wood was laser cut with our in-house laser cutters and then prepared for shipping.
One of our favourite things about laser cutting is that it’s super easy to ship items to clients. The most efficient aspect of displays made with laser cutting is that the pieces are all flat surfaces that can be flat packed for shipping. Even better, for events and trade shows the displays can be easily assembled and taken down each time. So the client can have their kiosk whenever they want to promote the brand.
If you’re looking for other unique flat pack ideas, one of our favourites is the blush wale sculpture. Though the sculpture was made with flat slats it becomes a voluminous and organic shape once put together.
Images via: Mark Simmons